All’s Fair in Love and Advertising by Lenore Black

Dreamspinner Press

Gay Romance

ISBN: 978-1-61581-291-2

Reviewed by Cassie



Max Tomlin thrives on the high-stress work of advertising.  He’s opened his own firm after a divorce in which he lost the firm he built with his wife, and he’s determined to make his new firm the best.  To that end, he needs to win a new account, for a business called Avionics.  Unfortunately, he starts off on the wrong foot with the CEO, Joe Bennett, when he implies that the man is a dumb hick due to the fact that he’s former Air Force and his headquarters are in Montana.

After he manages to fix that major faux pas, Max finds himself making another when he falls into bed with the man!  Sleeping with a potential client is a big no-no, but much to his horror, Max wants to do it again.  Can Max land the account, save Joe’s business, and capture Joe’s heart? 

It’s hard to write a hero who’s abrasive, neurotic, insecure, sometimes self-absorbed, and yet likeable, but Lenore Black manages it admirably in All’s Fair in Love and Advertising.  Max is an advertising genius—and he knows it.  He’s also handsome, another fact he’s well aware of.  He tends to stomp over people to get his way, and he can be a colossal jerk.  Deep down, though, he’s insecure after the breakup of his marriage, and he really wants to find someone to care for.  Sometimes his neurotic behavior made me laugh, other times I wanted to slap him, but I couldn’t help liking him.  Sincere, dedicated Joe Bennett seems like the worst possible match for him on the surface, but when they’re together it just works.  The scenes between them are hot and surprisingly sweet.  The conflict regarding Joe’s business started out fairly low-key, but near the end became a lot more exciting.  I really enjoyed All’s Fair in Love and Advertising, and I think anyone else who likes unusual heroes will too.  If All’s Fair in Love and Advertising is any indication of Ms. Black’s work, I’m going to have to check out what else she’s written ASAP.


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